Barometer on Social Media, Mobile, Internet Usage and Trends in APAC

Client Needs & Objectives

The regional office of a Canadian insurer requested CH&Co. to provide a bi-annual Digital Marketing Intelligence Report. The report would cover Social Media, Mobile and Internet for China, Hong Kong, India, Indonesia, Malaysia, Philippines and Vietnam.

The client’s objective was to define more precisely its future Digital Media strategy in Asia in the following aspects:

  • Agency
  • Distribution
  • Recruitment

Our Approach

A blend of quantitative and qualitative approaches:

  • Synthesis, insight and analysis on marketing campaign or initiatives which ride on Digital as a channel by the competitors
  • Estimation of Digital Ad spent of the competitors
  • Measure of search engine optimization (SEO), traffic rank, % keywords brand, number of unique visitors time spent per visit and bounce rates
  • Social media & discussion forum: measure of interactiveness between brands and fans
  • Analysis of mobile and tablet apps purpose and functionalities for the competitors of the panel

Client Benefits & Main Results

Understand the current situation of Digital Media

Assess competitors’ positioning and digital marketing actions

Identify best practices and innovations in the Digital Media domain

Explore the use of mobile apps to extend distribution platform

Understand spending of Digital Ad of competitors to formulate adapted strategy on marketing spending onwards